It started a a group of friends who like to ride road bikes:
Originally launched as the Newark Historical Renaissance Ride in 2011, this initiative began as a signature experience designed to celebrate transportation advocacy, the great outdoors, and the cultural and historic legacy of America's great urban cities. What started as a passion project for three visionary partners has since blossomed into something bigger. Fast forward to 2024, and the project has evolved into a full-fledged creative placemaking solutions agency.
Innovation and Growth is good! Now, we’re focused on making an impact through Creative Placemaking, Experiential Activations, Consumer and Personal Branding Development, and Public Relations. We’ll continue our work expanding the formula to support Companies, Visionaries, Community Leaders, Athletes, Artists, Entrepreneurs, and Business Executives in application of their ideas, delivering dynamic, purpose-driven strategies that elevate brands and create lasting cultural imprints.
An idea is just a thought without execution and amplification. Our mission as Value Creators remains steadfast: to Amplify Ideas and Create Lasting Impact. We bring vision to life by turning concepts into powerful experiences that resonate. Come along for the ride, and let’s make your ideas unforgettable.
The Co-Principals
Paul Chinnery @pchinneryphoto
Co-Founder. Photographer. Documentarian.
Lifestyle photographer Paul Chinnery, has long held a passion for capturing authentic imagery. Paul attended Howard University where he would continue to develop his craft in visual arts.
Paul returned to NJ in the late 1990’s to discover a largely undocumented photo canvas in the city of Newark, NJ. Now able to view it with a finer tuned eye and inspired by his interest in architecture, Paul was intrigued by the raw aesthetic and rich history which was previously overlooked.
“Newark has been portrayed as this crime-ridden city without hope, I view it as so much more; vibrant and ever-evolving. A metropolis full of hidden gems: locations with incredible history, diverse population, unique architecture and culture” With camera-in-hand, he determined he would document Newark from an insiders point of view.
Growing up in bordering town of East Orange, Newark was only a stone’s throw away. Paul's interest in the city evolved beyond merely capturing it’s unique visuals to becoming more active in the community via service; hosting photo exhibits, organizing clean ups, assisting the homeless and supporting various charitable initiatives designed to highlight Newark’s greatness.
While documenting health fitness groups and watching fellow friends complete triathlons, Paul was inspired to start competitively running and casual biking. So when conversations of combining a health initiative mixed with community preservation came up- the brainstorming of ideas grew like wildfire.
“What makes the Renaissance Ride experience distinctive from other events is that we add a history, culture, and swag to a ride in which participants don traditionally historic themed attire such as tweed or seersucker. In addition, by making our beloved city the focal point, and incorporating both historical and cultural aspects into the bike tour, we are seeking to dismantle long-standing, negative stereotypes regarding Newark and it’s residents. My goal is the same as my photo one- to change the narrative, one event or picture at a time.”
Delanie West, MBA
Co-Founder. Business & Brand Development
Multi-hyphenate creative at the helm of your favorite brands and causes, she’s powered creative, marketing strategy, design & development for mature, multi-national luxury brands, startups, non-profits, and emerging solo-preneurs. Cited in Bloomberg, Fast Company and CNN, she’s a sought after expert for insight on the business of creativity.
Delanie serves as trustee and board director for several organizations and foundations. Contact Delanie at hellodelanie.com. Delanie is available for consulting, lecturing, speaking, and strategic collaboration.